Mischievous Misfits
Type
Design Company
Location
Detroit, MI
Completed
Ongoing
Scope
Co-Founder | Creative Direction
Technologies
Branding | Marketing | Creative Direction

Bringing a Little Bit of Self Love During Times of Isolation
Bringing a Little Bit of Self Love During Times of Isolation
Mischievous Misfits began during COVID as a small creative project built around a simple idea: a little bit of cheerful art could make a difficult day feel lighter. At a time when people were isolated and overwhelmed, we created retro inspired posters that paired uplifting messages with quirky illustrated characters, giving each one its own personality. I led the creative direction and design, developing the visual identity, characters, illustrations, and poster series. The project became an exercise in using graphic design and storytelling to create small moments of joy and connection when people needed them most.
Mischievous Misfits began during COVID as a small creative project built around a simple idea: a little bit of cheerful art could make a difficult day feel lighter. At a time when people were isolated and overwhelmed, we created retro inspired posters that paired uplifting messages with quirky illustrated characters, giving each one its own personality. I led the creative direction and design, developing the visual identity, characters, illustrations, and poster series. The project became an exercise in using graphic design and storytelling to create small moments of joy and connection when people needed them most.












© 2026 Gian Anovert
© 2026 Gian Anovert