Studio Anthropocene

Type

Apparel Design Company

Location

Detroit, MI

Completed

2023

Scope

Co-Founder | Creative Direction

Technologies

Branding | Marketing | Creative Direction

An Apparel Brand for Introspective Souls Who are Wild at Heart

An Apparel Brand for Introspective Souls Who are Wild at Heart

Anthropocene was an apparel concept exploring our relationship with nature, consciousness, and the responsibility that comes with living in an age defined by human influence. Drawing inspiration from the scale of the universe to the intimacy of a raindrop, the brand used clothing as a medium for exploring compassion, gratitude, authenticity, and personal growth. I led the creative direction, developing the brand identity, apparel designs, visual language, and marketing strategy from concept through launch. The project became an exercise in translating an abstract philosophy into a tangible brand and creating a visual world that invited people to reconsider their relationship with themselves, each other, and the planet.

Anthropocene was an apparel concept exploring our relationship with nature, consciousness, and the responsibility that comes with living in an age defined by human influence. Drawing inspiration from the scale of the universe to the intimacy of a raindrop, the brand used clothing as a medium for exploring compassion, gratitude, authenticity, and personal growth. I led the creative direction, developing the brand identity, apparel designs, visual language, and marketing strategy from concept through launch. The project became an exercise in translating an abstract philosophy into a tangible brand and creating a visual world that invited people to reconsider their relationship with themselves, each other, and the planet.

CONTACT

Philadelphia, PA

(248)-885-4427

giananovert@gmail.com

GET IN TOUCH

FOLLOW ME

© 2026 Gian Anovert

CONTACT

Philadelphia, PA

(248)-885-4427

giananovert@gmail.com

GET IN TOUCH

FOLLOW ME

© 2026 Gian Anovert

CONTACT

Philadelphia, PA

(248)-885-4427

giananovert@gmail.com

GET IN TOUCH

FOLLOW ME