Studio Anthropocene
Type
Apparel Design Company
Location
Detroit, MI
Completed
2023
Scope
Co-Founder | Creative Direction
Technologies
Branding | Marketing | Creative Direction

An Apparel Brand for Introspective Souls Who are Wild at Heart
An Apparel Brand for Introspective Souls Who are Wild at Heart
Anthropocene was an apparel concept exploring our relationship with nature, consciousness, and the responsibility that comes with living in an age defined by human influence. Drawing inspiration from the scale of the universe to the intimacy of a raindrop, the brand used clothing as a medium for exploring compassion, gratitude, authenticity, and personal growth. I led the creative direction, developing the brand identity, apparel designs, visual language, and marketing strategy from concept through launch. The project became an exercise in translating an abstract philosophy into a tangible brand and creating a visual world that invited people to reconsider their relationship with themselves, each other, and the planet.
Anthropocene was an apparel concept exploring our relationship with nature, consciousness, and the responsibility that comes with living in an age defined by human influence. Drawing inspiration from the scale of the universe to the intimacy of a raindrop, the brand used clothing as a medium for exploring compassion, gratitude, authenticity, and personal growth. I led the creative direction, developing the brand identity, apparel designs, visual language, and marketing strategy from concept through launch. The project became an exercise in translating an abstract philosophy into a tangible brand and creating a visual world that invited people to reconsider their relationship with themselves, each other, and the planet.








© 2026 Gian Anovert
© 2026 Gian Anovert